Chrono X: a CGI product film that opened a watch launch.
A watch brand launching against giants needed a film that felt expensive, without a studio shoot or a celebrity endorsement in the budget. We built the watch instead of filming it.
01The story
How Chrono X launch film came together.
Chrono X came to us with a launch date, a flagship watch and a budget that could not fund a studio shoot plus a celebrity. The film had to feel expensive anyway, because on a launch stage, anything less reads as compromise.
The answer was a full CGI product film. We modelled the watch from CAD and product photos, lit it like jewellery, and let the camera do the impossible: through the crown, under the dial, out the other side. No set, no crew, no shoot day, and every angle available on demand.
This is 3D product visualisation doing a brand film's job, and it is the exact pipeline behind our 3D animation and VFX services: modelled, textured, lit and rendered in house, then finished with edit, colour and sound by the same studio.
02Case
Chrono X launch film
A watch brand launching against giants needed a film that felt expensive, without a studio shoot or a celebrity endorsement in the budget. We built the watch instead of filming it.
A flagship watch launch without a shoot budget or celebrity endorsement, on a fixed date.
Full CGI. The watch built in 3D, lit like jewellery, with camera moves no physical rig could make.
The film opened the launch event, ran as paid media in three countries, and the client rebooked the team for the next two launches.
03Process
How a full CGI launch film gets made.
Model and texture
The watch built from CAD and product photos, materials matched to the real object.
Light like jewellery
Look development until every facet did what the brand's photography does.
Camera and animatic
Shot design approved as a playblast before any final frame rendered.
Finish
Edit, colour, sound and launch event masters, all inside the same studio.
NextStart something
Tell us what you need in plain words.
A brief, a rough idea, or just a deadline. A real person replies within two working hours with what it takes and how long it runs.